Little White Bean is a dog treat and gift company focused on making your dog as happy and healthy as possible. They use all natural ingredients and hand-make every treat and toy. The branding is all done in black and white with fun shapes that mimic a dog's spots and interesting text placement for an overall playful look.  The logo was inspired by the brand's name which was named after my parents' dog who we call "the little white bean" for her similarities to a bean in body shape.  The whole brand is meant to just feel fun and easygoing.